Building a Community Around Your DApp (Telegram, Discord, X/Twitter)

In the world of decentralized applications, community is not just a buzzword but the secret mantra behind the success of any dApp. Almost 90% of all successful dApps today attribute their success to strong and active community participation.

Traditional marketing strategies like print advertisements and broadcast media are ineffective for dApps, where success depends on a highly engaged, tech-savvy audience. In the decentralized ecosystem, users look for a real connection with real-time updates and a sense of belonging rather than crafted advertisements. This change in customer perspective has given rise to platforms like Telegram, X, and Discord being the go-to choice for community building.

These are not just modes of communication, but they foster whole ecosystems where ideas flourish with instant feedback, and loyalty is built. In fact, community building plays an important role that can’t be ignored, especially while developing dApps.

Let’s understand all about community building using Discord, Telegram, and X.

The Dominance of Discord, Telegram, and X in dApp Communities

When it comes to community building in dApp platforms, three platforms top this domain, namely, Discord, Telegram, and X. These platforms account for most of all dApp-related social media activity.

Discord

It is the go-to platform for structured discussions because of its features, such as role-based management and organized channels. All these features contribute to its popularity, especially among developers who value detailed dialogue discussions.

Telegram

Telegram is widely popular for its focus on user privacy, robust features like channels and supergroups, and a cloud-based system that allows seamless access to messages across multiple devices. With around 800 million total active users, it is a powerhouse for the community to engage with.

X (formerly known as Twitter)

X is famously known as the platform where cryptocurrencies gain popularity. It is the platform where news breaks, influencers set trends, and topics trend. More than 34.4% of Web 3.0 enthusiasts rely on it as their primary source, making it more popular than YouTube (23.4%) and Telegram (16%).

Building a Thriving Community on Telegram

Telegram can be leveraged to communicate instantly with users. Let’s take a look at how:

Establishing Channels and Groups

Firstly, you should establish an official channel for announcements and providing important updates. Through this official channel, you can disseminate information effectively to everyone without making any noise or clutter. Next, you should set up a discussion ground for the community to interact. You can also use bots like Rose and Combot to automate things like filtering spam, moderating content, and welcoming new members.

Real-Time Engagement

Now you are ready to conduct polls to gather opinions of your community using Telegram’s polling feature, share updates promptly to keep members informed, and maintain transparency through regular updates, news, and developments. To boost participation, you can organize spontaneous contests and giveaways to simulate activity and reward active members.

Managing Growth and Scalability

Finally, in the later stage, focus on growth and scalability. Segment the group based on regions as your community expands, so you can cater to diverse interests and facilitate more targeted discussions. Assign regional moderators and monitor group activities to maintain quality interactions.

Building a Thriving Community on Discord

Now, let’s take a look at building a growing community on Discord. 

Establishing an Efficient Server

The first step is setting up an effective server. This can be done by building organized channels for clarity and with clear, purpose-driven channels. Implement role hierarchies with permissions for a smoother flow of communication, and lastly, integrate bots for automation and engagement.

Strategies for Engagement

The second step is to implement strategies like hosting AMAs (“Ask Me Anything” sessions) with the members and industry experts. Also, you can leverage the leveling systems to reward active members and encourage user-generated content.

Moderation and Security Measures

Security should be taken seriously. Start by implementing a verification process to avoid spam. This could involve CAPTCHA tests or requiring new members to read and acknowledge community rules before giving them full access. Also, moderators should be trained to handle arguments and disputes in the community.

Building a Thriving Community on X

X (formerly known as Twitter) is an excellent platform for broadening your outreach. Let’s see how we can leverage it:

Establishing a Powerful Presence

To get organic growth on X, consistency is the key, so aim to post at least 2 to 4 times a day to maintain visibility and engagement. Engage with trending topics and hashtags that are relevant to your dApp, and don’t just tweet, but comment, retweet, and jump into discussions to showcase that your brand is active. You can also collaborate with influencers to amplify your reach.

Approaches to Managing Content

Next, you need to focus on your content strategies, like sharing informative threads, breaking down project updates, etc. Use graphics and videos to improve engagement. You should never miss the opportunity to respond to queries from the community and provide feedback promptly. 

Integrating X with Other Platforms

You must leverage X to integrate it with other platforms, like promoting your Telegram and Discord communities by regularly posting their links in a group. Make sure to post them naturally and avoid spamming. Post recaps from your Discord AMAs or Telegram Q&As to keep the outside audience in the loop, as X is an excellent gateway to drive traffic to your other channels.

Cross-Platform Campaigns: Creating a Unified Community Experience

Creating a unified community across all Telegram, X, and Discord is essential to leverage the power of all platforms seamlessly. This can be done in the following way:

Coordinated Airdrops and Quests

You can coordinate Airdrops and quests, along with designing tasks that require participation across all three platforms. You can use tools like Galxe, Crew3, or Zealy to make it easier to track and gamify. Do not forget to reward users who show consistent engagement and contributions.

Simultaneous Events

Try hosting events like AMAs, which are broadcast on Discord and are summarized on X, using this multi-platform strategy with synchronized messaging to keep the traffic driving and keep the momentum going even after the event.

Feedback Loops

The following strategy that you can inculcate is feedback loops, where you collect feedback from one platform, like Telegram, to inform Discord events. Use insights from X to track which tweet generates the most replies, shares, and traction. Use that data to tailor contests and support sources on your other community channels.

It’s a Wrap

Building a strong dApp community across X, Discord, and Telegram is no longer just an option but a key factor in driving project success. Once you combine all three platforms, each has a distinct role in contributing to the creation of robust growth. 

X sets up the stage for telling the narrative, Telegram accelerates the participation, and Discord builds the long-term loyalty through structured reach. By aligning your strategy across these channels, you build not only an audience but also a fully fledged revolutionary movement.

At Technoloader, we help people just like you squeeze their full potential from all these platforms and build a strong community that is focused on your dApp.

Reach out to us today!