It wouldn’t be wrong to say that ICO marketing is a spinoff of digital marketing. However, ICO Marketing goes a step ahead of typical digital marketing campaigns and incorporates more innovative ways to create propaganda. There is a strong reason behind this, digital marketing may or may not be time-bound, but ICO campaigns always are. The fact that ICOs continue for a month or two, makes its marketing more rigorous.
It is tantamount to a military drill which is done for the preparation of real situations. Although a marketing campaign is not a drill, since everything happens for real. The intensity of an ICO campaign can be felt through the efforts made by the marketing team. While marketing for a website could be limited to a few social media posts or blogs, an ICO campaign takes a lot more than that.
Here are some ways, using which ICO marketing is done:-
- Social Media
- PR Promotion
- Bounty Programs
- Email Marketing
- Paid Marketing
- Display Campaigns
- Content Marketing
- Community Management
- Influencer Marketing
- Search Engine Optimization
All these different methods of marketing are used together to create awareness about the ICO project. A few of the techniques are specific to ICO campaigns and have got popular because of them. Bounty program and airdrops are mainly two such media which are only used for ICO campaigns.
It is a program which allows anyone to do marketing stunt for an ICO project. If the effort impresses the ICO marketers or owners, then the person making that effort gets rewarded. The reward could be given in money or the tokens offered in the ICO. Eversince the advent of ICOs, bounty campaigns have become very popular. It gives amateur and professional artists to show their talent and promote the project in a creative manner.
It is the best example of quid-pro-quo and benefits both the parties equally.
Airdrop is more like a surprise package for the investors from ICO project. There are links released over the internet through which users can get to a specific webpage. This webpage then takes their basic information and provides them free tokens which are offered in the ICO. Airdrops have also become equally popular and all the ICO projects are using this medium to attract investors.
Also Read : Top 10 Effective ICO Marketing Strategy in 2018
Technoloader is an ICO marketing company which uses all the above mentioned techniques strategically to make the project popular. We have marketed several campaigns that got immensely successful. We not only use the marketing media, we use them methodically to create a lasting impression on your target audience.